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Unmissable:
The Film Release Campaign Intensive

A guided, 12-week program for indie filmmakers ready to get their films seen.

Spring Cohort: March 2 – May 22, 2026

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You had a plan for making your film.

Chances are, you need one for releasing it.

You’ve made the film. Maybe it’s already premiered—or maybe it’s just about ready.
But now you’re asking: How do I actually get people to see it?

Unmissable is a 12-week cohort intensive designed for independent filmmakers navigating the wild middle ground between “That’s a wrap!” and “We have an audience.”

This is not a cookie-cutter press release workshop.
This is not an online course you’ll never finish.

This is a hands-on, high-touch, application-only cohort experience to help you create and implement your own strategic release campaign—with professional tools and support, but without the agency price tag.

Film promotion can feel overwhelming, unclear, and built for people with bigger budgets and full-time teams. But it doesn't have to be that way.

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Get all the details in One Quick Webinar

Want to watch more about UNMISSABLE? View the free, 45-minute info webinar now available to get even more details on the cohort and what to expect.

 

This Program is For You If...

Your film is finished (or nearly!) but your vision for release is still blurry...

You're preparing for festival season, a digital launch, or theatrical run...

You've ever said: “We’ll figure out promoting the movie when the time comes…"

...and any filmmaker who wants more clarity, more control, and a 2026 release campaign they can be proud of from your first premiere and beyond.

What You'll Build Inside the Cohort.

Unmissable isn’t just about learning how film promotion works—it’s about applying that knowledge, with support, to your film’s real release.

Over 12 weeks (March - May, 2026), you’ll move through a structured, strategy-first framework that gives you the tools and confidence to promote your film like a pro, without the budget hit of hiring a big-time agency.

What’s Included:

  • Six live, small-group sessions (every other week) focused on campaign-building fundamentals and guided strategy

  • Access to the Publicity Essentials for Independent Films digital course, including all lessons, templates, and resources

  • A full library of plug-and-play tools—press kit templates, calendar builders, outreach scripts, email frameworks, and more

  • Ongoing support via a private online community and direct access to your guide and your fellow cohorts for feedback 

  • Optional upgrades like 1:1 consultations, deep-dive material reviews, and digital calendar builds

This cohort is designed to help you leave with your campaign built, your confidence high, and your film’s release finally in motion.

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A Professional Promotional Strategy—Without the Agency Price Tag

Hiring a publicist or full-service agency for a film's release window typically costs between $8,000–$12,000...and when the engagement ends, so does the support.

Unmissable is designed differently.

You don’t just receive access an expert and a tailored set of goals, priorities and timelines.

You build the skills, resources, and strategies to support this film and every one that follows.

Typical Agency Costs

$12,000+

Usually Includes...

  • Short-term engagement tied to a specific release window
  • Media pitching conducted on your behalf
  • Limited transparency into how strategy is built
  • Materials often created for you (but not necessarily with you)
  • Campaign ends when contract ends
  • Skills do not necessarily transfer to your next film
  • Significant financial investment required upfront

UNMISSABLE Cohort

$2,400

  • 12-week structured release strategy build
  • Six live, small-group strategy sessions
  • Full access to Publicity Essentials for Independent Films
  • Templates, calendars, pitching scripts, and press kit frameworks
  • Transparent, real-time education on how campaigns actually work
  • Private community for feedback and accountability
  • Skills to carry into every future release
  • Direct access to a 20-year industry professional
  • Bonus: in-person meet-up at SXSW 2026!

As a Founding Cohort Filmmaker, Snag a Special Discount

For joining the first-ever Unmissable cohort, you’ll receive a preferred founding rate in recognition of your early trust and participation.

Approved applicants who commit to the cohort by February 20 will receive the Founding Cohort rate of:

$1,800

(Regular Investment: $2,400)

That's a $600 savings for those ready to step in early and build their campaign alongside a small, committed group of peers.

Even better? You can pay in three monthly installments of $600 each, no penalties or gatekeeping for breaking down the cost over time.

There is no difference in access.
No scaled-down version.
Just early support for the filmmakers who are ready now.

If you’ve been waiting for the right moment to get serious about your release strategy, this is it.

Apply Now

Want even more from Unmissable?

While the core cohort experience is intentionally complete on its own, some filmmakers may want deeper, individualized support as they build their campaign.

If accepted into the cohort, you’ll have the option to add the following enhancements:

1:1 Strategy Consultation ($249)

A 90-minute private session to workshop your campaign strategy, positioning, or specific release challenges in depth.

Deep Dive Materials Review ($99)

Detailed feedback on your press kit, logline, synopsis, or other campaign materials.

Social / Digital Media Calendar Build ($149)

A custom-built promotional calendar aligned with your release timeline.

VIP Bundle

For filmmakers who want the full support package, all three add-ons are available as a bundled upgrade.

VIP Bundle — $399 (Individual value: $497)

These enhancements are entirely optional. The core cohort delivers a comprehensive strategic foundation.

The add-ons simply provide additional depth and personalized feedback for those who want it. Once your application is accepted, you'll receive the opportunity to add these upgrades at checkout.

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About Your Industry Guide

Lisa Trifone is the founder of Bright Iris Film Co. and a publicist and strategist for independent films, studios, festivals, and cinemas nationwide. With more than two decades of experience, she’s led campaigns for 200+ films and specializes in helping emerging and indie filmmakers find and grow their audiences.

Lisa’s mission is simple: no more brilliant films dying on the vine. She’s here to help you do this differently—and with more intention—this time.

Frequently Asked Questions

Investing in yourself and your film is a big ask. Below are some common questions about Unmissable, the cohort experience and what you can expect when you join. Still have questions? Contact us!

Your film deserves more than a hope-and-pray release.

Finding your audience doesn't have to be guesswork.

Getting your film seen doesn't have to feel like hiking at night without a flashlight. 

If you're ready to build a release strategy that promotes your film to the audiences most excited to see it...

Apply to UNMISSABLE Now